How to Pick and Evaluate Stocks for Trading?

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Read this article to learn how to buy CFDs on stocks with a discount and sell at a premium with only 4 metrics.


Earnings Per Share (EPS)

Commercial companies are created with the sole purpose of making money. The more the better. Not being able to meet the expectations of financial experts and investors in terms of earnings puts a company at a disadvantage. The rest of the market is less likely to trust them with money and the stock price can be expected to go down.


If the company demonstrates stagnation or — even worse — negative dynamics in earnings per share it is probably not worth your investment. Companies with growing EPS, on the other hand, deserve your attention and might be treated as investment opportunities.



Price-to-Earnings Ratio (P/E)

Earnings per se are not that helpful when comparing two or more companies. Say, company A has $1 million in earnings, its share is worth $100. Company B, in turn, can only boast $500 000 in earnings. However, its share is traded at $25. Judging by this metric alone, a lot of value investors would prefer company B to company A. Earnings per share is what you get, the price is what you pay. In other words, you might choose to buy a company with high enough earnings and reasonably low market price.


A lot of big international companies, especially in the high-tech industry, have unreasonably high P/E ratios. The latter does not automatically translate into an ‘avoid-at-all-cost’ label. Suchlike companies are still capable of demonstrating decent (sometimes quite impressive) growth, yet they are less attractive to a value investor.



The PEG Ratio

For most investors, P/E Ratio and Earnings Per Share are not enough to draw a conclusion. After all, your money is at stake. Price to Earnings Growth ratio, which can hint at a probability of higher reward in the future, is used to evaluate a company over a period of several years. If the ratio is going down over time, it is a good sign. The former would mean that the company is either demonstrating an increase in earnings or a decrease in market price. When the P/E is going up, the investment becomes less appealing.


Remember that companies can go up in price without demonstrating any substantial increase in earnings. Still, in the long run, it is earnings that fuel the market capitalization of a publicly-traded enterprise.


Dividend Yield

A stock is not only good because it can grow in price. Dividend payments should not be discarded, as well. Dividend Yield is received by dividing the annual dividend by the stock price. In other words, it can be treated as an interest in the investor’s money (note that CFDs on stocks do not provide dividends). Dividends, however, are a tricky subject, as it is not always beneficial for the company to distribute the profit among shareholders. Sometimes it might be better to reinvest the money in the further development of the company, so keep that in mind.


All the above-mentioned metrics can be found in or derived from earnings reports, posted by companies on their corporate websites. Now, when you know how to evaluate a company like Warren Buffett, you can proceed to the trading platform and find a company to analyze and invest in.