Italian authorities have launched an investigation today against US tech giant Google for allegedly abusing its market position and harming small companies in some areas of online advertising.
In addition, the investigation will focus on online display and publicity advertisements involving videos, graphics or photos and not just focus on € 1.2 billion worth of text in Italy last year, which is a major source of revenue for media groups.
According to the regulators involved, they will check for discriminatory use based on most of the data collected by Google applications that allegedly use dirty methods against its competitors.
In addition, Google's behavior is also claimed to have a strong influence on users.
In addition, the absence of competition will be able to reduce the resources allocated to producers and editors on the website, thereby lowering the quality of content intended for end customers.
Such behavior can also minimize technical innovation and lack of ad development will annoy users.
Meanwhile, the advertising company is rumored to be able to gather a lot of information about what users are looking for by tracking the movement of their website, which allows to tailor their offerings to attract business better.
Google, it is said, has many applications that allow it to detail in detail the profiles of users searching the web, all of which are handled by the Google ID platform.
Google's dominance of the internet, along with Facebook and Amazon, has raised fears and concerns about potential abuses by tech giants, especially in Europe but also in their home countries of America.
