Imagine you go to the store and see two jackets that have almost the same design, both manufactured by the same brand as well as technology.
However, the two jackets are different in terms of price because one jacket has the Supreme brand logo which costs US $ 300 while the other jacket is a collaboration between Supreme and other brands, the price is US $ 1,300.
It looks expensive not for the price of a jacket but do not be surprised because someone is willing to buy it.
For clothing enthusiasts, Supreme is a brand that is no stranger to the world. Its exclusive and limited items make Supreme one of the brands valued by its fans.
Due to the limited production of a product, the price of Supreme goods can reach a high value and sometimes it does not make sense either.
Supreme became famous after collaborating with many world celebrities over the past 20 years.
The brand, which was once a small skateboard store in New York, has now transformed into a clothing company worth about US $ 1 billion.
Supreme was founded by businessman and fashion designer James Jebbia in 1994 on Lafayette Street in Manhattan, New York.
At that time, Supreme sold hoodies and streetwear type shirts to young people who love to play skateboarding in New York, thus becoming a brand of interest to those involved.
The first shirt produced by Supreme is the face print of actor, Robert De Niro in the movie Taxi Driver with the iconic Supreme logo.
But Supreme often uses unlicensed photos causing companies to frequently receive summonses from leading brands such as Louis Vitton (LV), The NHL and the NCAA.
But these factors make the Supreme brand better known because it is always exposed to well-known product brands.
For you to buy a Supreme item, it is not as easy as one might think. You need to follow the rules and regulations set.
Every Tuesday, starting at 11 am, you need to go to the Supreme website and enter basic information such as name, email, phone number, address and credit card number.
After that, Supreme will send you a short message message informing you that you are one of the people selected to queue up to buy Supreme goods.
On Wednesday, another short message will be sent to inform the time and store set by Supreme for you to purchase the goods.
On Thursday, you will go to the Supreme store at the appointed time and finally Supreme goods are finally in your hands!
In addition, Supreme sets a one limit per style rule for each customer. What is one limit per style?
For example, if the shirt produced is black, red and gray, the customer can only buy one color. If a customer wants to buy another color, they need to ask someone else to buy it.
Around the mid to late 2000s, the Supreme brand began to grow dramatically. The success was partly due to the impact of Kanye West's popularity.
In 2006, Supreme released a special edition shoe, collaborating with Nike's Supreme Blazer SB. The retail price of the shoes is in the range of US $ 150 and resold between US $ 300-US $ 400.
In July 2007, after a picture of Kanye West wearing the shoes at the Grammy Foundations Starry Night Party spread, the resale price of the shoe doubled to about US $ 800.
If you look at the price of goods in the Supreme store, it is not as expensive as you might expect. Retail price for a shirt in US $ 38 and US $ 138 for a warm shirt.
But when the goods are sold out, the price can increase by 30 times the original price.
Many other leading brands are adopting this limited production technique to make people crave their products.
Such marketing techniques make buyers feel that they are part of something exclusive.
