Around the 1990s and early 2000s, many people knew and used Nokia mobile phones.
Undoubtedly, the Nokia brand at that time was the choice of Malaysians and the world. The popular Nokia phone options at the time were Nokia 6600, Nokia 7610, Nokia 3650 and Nokia N-Gage.
Coupled with Nokia's popular games such as Snake, Bounce and Space Impact as well as its ringtones that can be designed by the users themselves, making it attractive to the public.
Nokia was founded in 1865 in Finland and initially ventured into the rubber industry before switching to cable service.
After that, Nokia slowly ventured into the field of mobile phone production. As a result of the production of mobile phones, Nokia has made a profit of around RM112 billion annually.
However, the popularity enjoyed by Nokia did not last long, especially after the introduction of smartphones and operating systems Android and iOS began to dominate the world market.
In 2007, Apple Inc., then headed by Steve Jobs, introduced their first iPhone. The uniqueness and sophistication of the iPhone that introduced smartphones using touch screens at that time has attracted the interest of users.
Nokia failed to compete with the iPhone, causing the Nokia brand to continue to decline. The company failed to renew its mobile phone products.
The company feels very comfortable and confident that their products will continue to get attention and attract consumers.
The Nokia brand was later sold to Microsoft which was operated by Bill Gates in 2013. However, Microsoft Lumia products produced by Nokia did not get a place in the hearts of consumers and eventually Microsoft had to stop its production.
Nokia is still in the world smartphone market but the emergence of brands such as Poco and Realme that are able to offer sophisticated smartphone specifications at the price of marhaen people is seen to provide competition to the smartphone world.
The development has caused Nokia to move backwards in terms of smartphone selection by consumers.
If Nokia wants to return to its heyday, various research and development (R&D) efforts need to be done to re-attract the hearts of consumers.
