A well-known crypto trading exchange in the crypto market, Bybit revealed that they decided to cooperate with the Ukrainian E-Sports group, Natus Vincere (NAVI).
Based on the latest report, Bybit has agreed to plunge into the world of E-sports and this is believed to open up more opportunities for both parties.
Both industries are in a step-by-step process of revolutionizing the financial system and the sports system by introducing innovative technologies.
As part of the agreed agreement, the two sides will work together to implement the campaigns that are in the planning including charity campaigns. In addition, the Bybit logo will also be displayed on the NAVI jersey.
Speaking about the development, Bybit CEO and co -founder Ben Zhou said,
“The Covid-19 pandemic has transformed the workings and concepts of things. The sports and finance industry has grown in new forms more rapidly through the presence of E-sports and crypto assets.
With over 2.5 million users, Bybit has successfully booked a name in the crypto market and expanded its reach by venturing into the world of E-sports.
NAVI's Chief Marketing Officer, Alexander Pavlenko, also commented by saying:
“I believe that this will definitely happen. Crypto assets and e-sports have a lot in common. Both are still new, growing rapidly and hard to deny. At the same time, we want to represent the world of e-sports for fans of crypto assets.
NAVI is currently one of the largest E-sports teams in the world with 18.4 million fans. Thus this agreement will generally increase the opportunities for crypto collaboration between e-sports and crypto.
