Maybe the non -unique design of the coat people are already less interested in this iPhone.
Apple Inc., which is ready to experience global supply problems, is now facing a new problem, namely slow demand.
The company told its component suppliers that demand for the iPhone 13 line was declining and signaled that some consumers had decided not to try to get the product.
Earlier, Apple had reduced its iPhone 13 production target for this year by 10 million units down from a target of 90 million due to a lack of spare parts.
However, the company is still on a good track for a holiday season record with analysts predicting a 6% increase in sales to US $ 117.9 billion in the last 3 months of the calendar year.
Shortages and delays in delivery have left consumers frustrated and with inflation caused by the Omicron variant has added to the concerns of buyers, thus reducing demand.
This could mean going beyond the iPhone 13 and waiting for an upgrade next year when its successor comes out is even better.
The iPhone is Apple's flagship product, accounting for about half of US $ 365.8 billion in revenue last fiscal year and with the iPhone 13 and wireless carriers boosting sales.
Apple chief executive Tim Cook said that demand for Apple products was ‘good’ ahead of the holiday season despite supply constraints especially processing chips which were the company’s main problem.
Meanwhile, Apple's partners are also facing pressure as Apple's main chip supplier, Taiwan Semiconductor Manufacturing Co, fell 12% in October from the previous month to US $ 4.8 billion.
This also includes iPhone assembly company, Hon Hai Precision Industry Co. which predicts their business will shrink from the previous quarter due to a decline in consumer electronics and computing due to a lack of chips.
