Whoever follows the K-POP group: Blackpink, Big Bang, Winner, and iKON is definitely familiar with the backbone of their global marketing-YG Entertainment.
In a recent report, the entertainment company ignored the perceptions of its artist fans on crypto technology when rumored to want to develop non-fungible tokens (NFT), metaverse, and gaming projects.
YG Entertainment will collaborate with Binance in providing content to be marketed to their fans, including NFT supporters.
Meanwhile, Binance will provide the NFT platform, along with technology support related to the project.
The two entities are rumored to be also active in game and metaverse projects to be launched on the Binance Smart Chain blockchain.
According to Binance NFT Global Head, Helen Hai, the project will be introduced based on the concept of an environmentally friendly ecosystem.
In addition to YG Entertainment, several close competitors such as HYBE Entertainment, SM Entertainment, JYP Entertainment, and Cube Entertainment have already announced similar interests.
Eh, Big Bang wants to make a comeback, right?
