The global brand, Puma has officially obtained a decentralized uniform source locator (URL) and changed the name of its Twitter account to ‘Puma.eth’.
This was realized yesterday when Ethereum Name Service (ENS) uploaded the exciting news via tweet:
welcome PUMA.eth (@PUMA) 🤝 https://t.co/BuPplzfJgR
- ens.eth (@ensdomains) February 21, 2022
When Puma registers itself through ENS, there are also other large companies that have already joined the .eth domain through non-fungible token (NFT) platforms such as OpenSea.
ENS details
Is a search and name service on Ethereum.
The concept is like DNS, but ENS is registered on the Ethereum network.
Makes long crypto addresses easier to read, shorter.
For example: your Ethereum wallet address - 31sfbIK945JK923jAKLEV3asml4yy can be abbreviated to - (your name) .eth like this - sabrina.eth
Owning this domain also means it is your username on Web3, where all crypto addresses and websites are linked under that name.
The .eth domain name is NFT because it uses the ERC-721 standard token to represent the name.
At the same time, Puma has also collaborated with several NFT collections such as Cool Cats NFT, Lazy Lions, Gutter Cat Gang, and CatBlox.
The cat’s out of the bag… @PUMA @ivandashkov #M3OW pic.twitter.com/lB8WU9EhJO
- CatBlox (@CatBloxStudios) February 21, 2022
Based on the ranking of Twitter names with .eth domains, Puma.eth is ranked 13th with a total of 1,831,754 followers.
Meanwhile, parishilton.eth is in first position with a record of 16.8 thousand followers and vitalik.eth owned by Ethereum founder, Vitalik Buterin is in 9th position with 3.3 thousand followers.
