'After this, if Messi scores a goal remember crypto. That's even if Messi scores a goal, if…'
Argentine-born soccer player, Lionel Messi is the new 'face' to promote the digital enthusiast token company, Socios.com after signing an agreement worth more than US $ 20 million.
Messi's involvement has colored the ranks of other sports personalities entering the crypto world, such as NFL star quarterback Tom Brady and NBA star LeBron James.
It also signifies the strengthening of the relationship between the crypto firm and the world of soccer, which has many fans and supporters.
Among the essence of the agreement signed with the Paris St Germain (PSG) striker are the payment of cryptocurrencies, the involvement of a publicity campaign and the promotion of Socios in preparation for his preparations for the World Cup in Qatar which will begin in November.
However, some sources state that the agreement with Messi does not involve crypto payments other than saying that the term of the agreement is valid for 3 years.
Generally, Socios has signed agreements with more than 130 organizations including some of the leading soccer clubs such as PSG, Barcelona, Juventus and Manchester City to create fan tokens.
For those who still don't know, fan tokens are a type of crypto currency that allow their holders to vote on most minor decisions involving their club.
Not only that, the tokens are also seen by some clubs as a new source of income despite criticism by some proponents who see their introduction as an unnecessary inclusion that adds to the cost of a team that is already growing.
Meanwhile, Brady last year took an undisclosed equity handle on crypto exchange platform FTX Trading Ltd and became an ambassador for the company.
While James also announced a multi-year partnership with Crypto.com, a company that was recently found to have signed a sponsorship agreement with soccer's global governing body, Fifa.
