Global giant Warner Music Group (WMG) is collaborating with non-fungible token (NFT) market platform OpenSea to provide a platform for artists to grow their fans into the Web3 community.
The main purpose of the collaboration is to enable WMG artists to get early access to new OpenSea features and to launch NFT collections and limited edition projects.
In addition, WMG artists can introduce existing fans on OpenSea while fans also have the opportunity to engage with music and artists in the Web3 community.
It is understood that NFT is a new creative medium and a mechanism to build a community with artists.
This is because he can engage directly with fans and express himself.
According to Oana Ruxandra, chief executive officer and executive vice president of business development at WMG, music needs a community to come together to celebrate the music it loves.
Even the collaboration with OpenSea makes it easier for artists to create deeper engagement, access and ownership.
For the record, Warner Records UK and Web3 Company Probably Nothing are currently in the process of developing the first collection of NFT music to build the music company's expertise in the Web3 world.
In the meantime, WMG will collaborate with fantasy-themed collectible card game developer Splinterlands to create and develop an arcade-themed blockchain game.
