The two largest US restaurant companies maintain that the Israel-Hamas war has affected their sales since late last year.
McDonald's shares fell nearly 4% yesterday after it reported a sales slowdown due to the escalating Middle East conflict caused it to lose revenue in its fourth quarter.
Starbucks shares have fallen about 2% since this morning when the company reported that the war situation remains the main topic affecting its sales in the last three months.
The giant is among several US companies that agreed to say the Israel-Hamas conflict is affecting their sales and may hit demand targets in future quarters.
Starbucks became the target of a massive boycott when the Starbucks Workers Union (SWU) expressed their solidarity with Palestinians brutally killed by Israeli forces.
However, the company acted to sue and warn the union for violating trademark ethics.
McDonald's Chief Executive Officer, Chris Kempczinki said the company saw weaker sales due to some Muslim countries such as in the Middle East, Malaysia, Indonesia and France carrying out large-scale boycott activities.
McDonald's will not expect their sales to recover when the war in the Middle East ends.
In addition, some global activists also called for a boycott of US restaurant companies such as Domino's Pizza, Papa John's, Burger King and Pizza Hut.
