When we mention ‘chicken rice’, many people will surely imagine a simple dish that is filling and appetizing.
However, behind a plate of fragrant and soft chicken rice, lies a great success story that makes the country proud, namely the story of The Chicken Rice Shop (TCRS), a local brand that is now the pride of Malaysians.
From a Family Idea to a Restaurant Empire
The Chicken Rice Shop is not just a food brand, it started from the love and family heritage recipes. Founded in 2000 by Dato’ Francis Lau with his daughter, June Song.
TCRS was born from their interest in the traditional Hainanese chicken rice cuisine that has been a family heritage for generations.
Their goal is clear to bring the traditional taste into a modern family-friendly atmosphere, 100% halal and can be enjoyed by all walks of life.
From a small idea in a family kitchen, a food franchise was born that now stands strong throughout the country.
Local Brand, National Taste
What sets TCRS apart is its commitment to maintaining a local identity in every dish. From steamed chicken, chicken pinggang to fatty fragrant rice, every bite reflects the authentic taste of Malaysia – a harmonious blend of Chinese, Malay and Peranakan influences.
Now, with over 100 branches across Malaysia and also in Brunei. TCRS has grown to be one of the most successful local restaurant chains, rivaling the presence of international brands such as KFC and Nando’s.
Recipe for Success: Consistent, Halal & Family Friendly
TCRS’ success did not happen overnight. It was built on three core values of consistency of taste, honesty in quality and family-friendly service.
Their slogan, ‘Chicken Rice…and More!’ is not just words. It describes TCRS’s efforts to provide more than just chicken rice, including a variety of side dishes such as fried wontons, kailan vegetables, chicken ball soup and hot egg pie that are customer favorites.
Furthermore, their commitment to maintaining JAKIM halal status makes TCRS the destination of choice for Malaysians regardless of religious or racial background. This is where families gather, friends relax and employees enjoy a meal after a long day of work in a comfortable and friendly atmosphere.
Malaysian-Made Inspiration
In a world of franchised food dominated by foreign brands, The Chicken Rice Shop proves that a Malaysian brand can stand tall on its own soil. It is not just a restaurant – it is a symbol of the courage of local entrepreneurs to dream, strive and succeed.
Every bite of chicken rice at TCRS brings with it the spirit of entrepreneurship, love of heritage and a sense of pride in being Malaysian.
Conclusion
‘The Chicken Rice Shop’ is not just a place to eat, it is a story about dreams, dedication and the taste of Malaysia that unites all.
Every time we enjoy the fragrant and soft chicken rice, we are actually enjoying the handiwork of Malaysians themselves as a taste that makes the nation proud.
This is proof that the taste of Malaysia can be a big brand and it starts with just one dish of chicken rice.
