Hey there, fellow investors! 👋
After 15 years of investing full-time, I’ve learned a thing or two about what makes a forever stock—a company so strong, so adaptable, and so downright unstoppable that I would happily hold it for life. And guess what? Out of my entire portfolio, only three stocks have made that cut. Today, I’m spilling the beans on the number one stock that forms the backbone of my portfolio.
But first… quick heads-up! Starting January 1, 2026, all my videos will ONLY be on my YouTube channel. 📺 Hit that subscribe button (link in notes) to catch stocks #2 and #3, plus my Top 5 Stocks for 2026—dropping Jan 1st. You don’t want to miss this!
Alright, drumroll… 🥁
The stock I can’t live without? Amazon.
I first bought Amazon on March 31, 2010, at around $7.70–$8 per share. Since then, it has skyrocketed over 3,000%! Yes, you read that right—3,000%! 📈
So, why Amazon? Let’s break it down using what I call the Anti-Fragile Scorecard:
1️⃣ Mission That Matters
Amazon’s mission is simple: “To be Earth’s most customer-centric company.”
It’s inspirational ✅, achievable ✅, and proven over decades ✅.
2️⃣ The Moat
Amazon isn’t just another online retailer—it’s a fortress.
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Network Effects: More customers = more merchants = more products. E-commerce is still growing double digits. 🛒
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Switching Costs: Try leaving Amazon Prime or AWS… it’s painful. Subscription revenue is booming, and AWS growth hit 20% last quarter.
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Low-Cost Production: Logistics, logistics, logistics! 2,600+ fulfillment centers worldwide. Add data-driven advertising, and Amazon dominates both speed and efficiency.
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Brand Power: Marketing spend is dropping because the brand is THAT strong.
Total Moat Score? 9.5/10.
3️⃣ Optionality = Endless Possibilities
Amazon doesn’t just sell—it reinvents how we shop, work, and even live:
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Prime changed shopping behavior
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AWS monetized infrastructure
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Logistics replaced traditional shipping
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Advertising monetizes eyeballs
Future optionality? Think Amazon One Medical, automated driving, and Project Leo (internet anywhere on Earth).
Optionality Score? 12.5/10 (yes, off the charts!).
4️⃣ Financial Strength
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$94B in cash vs. $51B debt
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Free cash flow: $11B (could be higher!)
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Operating cash flow: $131B
No single point of failure here. Score: 13.5/15
5️⃣ Skin in the Game
Jeff Bezos is still involved as chairman, with 8.3% insider ownership. That’s commitment you can trust.
Verdict?
Amazon isn’t just a stock. It’s a forever stock. The backbone of my portfolio. 💪
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