World Liberty Financial, a crypto project linked to the family of US President Donald Trump, closed 2025 with a weak performance after its flagship token, World Liberty Financial (WLFI), recorded a price drop of more than 40%.
The project was launched in September 2024 and is led by Donald Trump Jr. and Eric Trump, with the aim of capitalizing on the positive sentiment in the crypto market.
In its early stages, WLFI managed to raise around $550 million through two rounds of token sales between October 2024 and March 2025.
During 2025, World Liberty Financial also launched the USD1 stablecoin, entered into a partnership with PancakeSwap, and established a crypto treasury through a $1.5 billion deal with ALT5 Sigma Corporation.
Despite the crypto market’s significant gains throughout the year, the value of the project’s portfolio declined from over $17 billion at the market peak to nearly $8 billion as of December 11, reflecting a decline of around 47%.
