Meta, owned by Mark Zuckerberg, is reportedly planning a comeback in the stablecoin arena in the second half of this year.
After the failure of previous crypto projects, this latest move is seen as more cautious and strategic.
According to inside sources, Meta wants to integrate stablecoin-based payments, which are cryptocurrencies based on the US dollar, through collaboration with third-party companies.
Among the names mentioned as the main candidates is Stripe, Meta's long-time partner who is now increasingly active in the stablecoin sector after taking over Bridge.
If it becomes a reality, this integration will open up a digital payment system to over 3 billion users on platforms such as Facebook, WhatsApp and Instagram.
This will not only reduce dependence on traditional banks and high transaction fees, but also potentially strengthen Meta's dominance in the social commerce and cross-border payment sectors.
This move also puts Meta in direct competition with X and Telegram, which also aspire to become a 'super app' with their own payment system.
For the record, Meta previously tried to launch a stablecoin through the Libra Association project, which was later rebranded as Diem Association.
However, the project failed due to regulatory pressure and political opposition in the United States.
The difference this time is that Meta chose an ‘arm’s length’ approach, which is not to issue its own stablecoin, but instead to rely on strategic partners to reduce regulatory risk.
With the US crypto regulatory landscape now more open, this move has the potential to be a new turning point for Meta in the world of digital finance.
