To this day, many people still view China with an old perspective. When mentioning China, many continue to imagine large factories, workers busy day and night and cheap products flooding the world market.
In the minds of many, China is still considered simply the “world’s factory” that produces products for brands from other countries.
However, the reality is that China today has changed a lot.
Despite its economic growth, the country is actually playing a bigger strategy, which is to simultaneously dominate brands, technology and global markets.
While companies used to need decades to build a reputation and consumer trust, many giant Chinese companies have chosen a faster path by directly buying world-famous brands that already have technology, influence and loyal customers.
What is interesting is that most of these brands still retain their original names so that many consumers are not aware that they are actually owned by companies from China.
Among the world's famous brands that are currently under the influence of Chinese companies are:
1. Volvo
This Swedish automotive brand has been owned by Geely Holding from China since 2010. Although it still maintains its Scandinavian identity, Volvo is now growing rapidly with the support of capital and technology from China.
2. Lotus
This iconic British sports car company is also owned by Geely. China sees Lotus as a high-performance premium brand to compete in the global automotive market.
3. Smart
This famous compact car brand is now being jointly developed by Mercedes-Benz and Geely to strengthen the global EV market.
4. Salomon
This world-famous sports brand is owned by Anta Sports, one of China's largest sportswear companies.
5. Wilson
This popular sports equipment brand is also under the influence of Chinese companies through its acquisition by Anta Sports.
6. Jack Wolfskin
This famous outdoor clothing brand from Germany is also owned by Anta Sports as part of their global expansion strategy.
China is not only aggressive in the consumer and automotive sectors, but also dominates the global technology world.
7. Lenovo
Lenovo is now one of the world's largest computer manufacturers after taking over IBM's PC business. Today, its products are widely used in offices, universities and corporate companies around the world.
8. Tencent
Tencent has emerged as one of the most influential technology companies in the world. In addition to dominating the digital platform in China, Tencent has large investments in the video game industry, digital entertainment and various international technology companies.
What happened today proves that the real power in the business world is not just who produces the product, but who controls the brand in the eyes of consumers.
China understands that brands have much greater value because that is where consumer trust, market influence and long-term profits lie.
That is why companies from China are willing to invest billions of dollars to own world-famous brands to ensure they remain relevant and dominant in the global economy of the future.
For investors and entrepreneurs, this situation is a reminder that building a name and reputation is sometimes much more valuable than simply producing products in large quantities.
