The famous English Premier League football club, Manchester City announced the establishment of a virtual replica of the Etihad Stadium in the metaverse.
According to a share on Clout News' official Twitter page at midnight last night local time, the effort also involves cooperation from its latest partner, Sony.
Manchester City is developing the metaverse's first football stadium #Crypto #Metaverse #Blockchain #Football #ManchesterCity #CryptoNews #CloutNews https://t.co/nhpUmYixkO
- Clout News (@CloutNewsMedia) February 21, 2022
For the record, the Etihad Stadium is the current hub of the football team.
On 18 February, Manchester City entered into an agreement with Sony to provide virtual reality expertise for the purpose of leveraging their subsidiary’s technology, Hawk-Eye, image analysis and skeletal tracking capabilities.
For the record, Hawk-Eye is a technology company that offers sports innovation for both officials and fans.
This is also an opportunity for their fans to watch the match live in a metaverse virtual stadium when the COVID-19 pandemic shows no sign of abating.
In fact, the presence of the Etihad Stadium in the metaverse can further enhance the interactivity and ownership of virtual items for fans of this football team.
It is not impossible that after this, Liverpool FC football club will also follow in the footsteps of Manchester City.
In any case, their rival - Manchester United has already partnered with Tezos (XTZ) to promote the blockchain through the appearance of the brand on its players' training kits.
This is not the first time the sports industry has ventured into the metaverse world.
The Australian Open Live tennis tournament took place in Decentraland, along with a chance to get a non-fungible token (NFT) in mid-January 2022.
