The United States (US) fast food restaurant Chipotle is hosting an online game for customers to win over $200,000 in crypto assets.
The matter was announced by Chipotle through a tweet on July 25 that asked if its customers wanted to win crypto for free.
Free crypto giveaway?
— Chipotle (@ChipotleTweets) July 25, 2022
It is understood that the restaurant is holding a game that lasts until July 31 called 'Buy The Dip'.
Players are said to receive $45,000 Bitcoin (BTC), $10,000 Ether (ETH), $13,750 Solana (SOL), $14,250 Avalanche (AVAX) and $14,250 Dogecoin (DOGE) in their reward accounts if announced as winners.
Chief Marketing Officer Chris Brandt commented, prizes will be awarded based on the exchange rate on the day of the award rather than at the end of the campaign.
Clearly, it is one of the company's efforts to build a next-generation fandom* that connects the Web3 community.
*The term refers to a fanatical supporter of something that encompasses a large-scale community.
Generally this is not the first time Chipotle has offered crypto as a reward.
Previously in conjunction with National Burito Day they gave away $100,000 BTC to anyone who participated in an organized game.
In addition, the restaurant is also seen trying to pioneer a crypto payment system when its 3,000 restaurants around the US are said to accept 98 types of tokens through Flexa.
Meanwhile, other fast food chains such as Burger King and McDonald's are also planning to use crypto.
