Every time you enter a supermarket, you must come across Farm Fresh products on the beverage shelf or displayed in advertisements.
Not just an ordinary brand, Farm Fresh has emerged as a local product that has managed to steal the attention of the people and at the same time break the dominance of foreign dairy products that have long been established in Malaysia.
Behind the popularity of Farm Fresh as a local brand, there are big names that are the backbone of this company. From the founder who started out on a small farm, to the strategic investors who are now driving the company to the global level.
Of course, the name most synonymous with Farm Fresh is its founder, Loi Tuan Ee. He still remains one of the largest shareholders, in addition to Khazanah Nasional which came in as the main investor.
Want to know who is the 'backbone' behind Farm Fresh's success? Let's take a look at the list:
Rainforest Capital Sdn Bhd – 29%
Farmchoice Foods Sdn Bhd – 11%
Kumpulan Wang Persaraan (KWAP) – 10%
Aberdeen / Abrdn Malaysia – 10%
Employee Provident Fund (EPF) – 8%
Permodalan Nasional Berhad (PNB) – 5%
Agrifood Resources Holdings – 3%
Lembaga Tabung Haji – 3%
Eastspring Investments (Singapore) – 2%
Urusharta Jamaah – 1.5%
Farm Fresh's journey proves how shareholder support can elevate a local brand to greater heights. With a strong foundation, this company is expected to continue to lead the country's dairy industry.
